The corporate design of a company that produces sustainable and regional meat reflects a growing awareness of animal welfare and environmental protection. At a time when meat consumption is being critically questioned, especially in terms of the carbon footprint and ethical aspects, the company's visual branding must exude authenticity and a sense of responsibility.
The logo plays a central role: It represents the structure of a piece of meat and combines this with a striking, easy-to-read font. This choice symbolizes transparency and highlights the quality and uniqueness of the product. The structure in the logo could refer to the texture and naturalness of the meat - or the abstract form of a map, which draws consumers' attention directly to the origin and type of production.