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How to use claims and images effectively

Creativity is not a product of chance. Rather, it is like a muscle that needs to be trained to make it stronger and more flexible. In the context of advertising, this means developing fresh approaches and sometimes "thinking outside the box". A current example of this is the design of job advertisements, where the aim is to attract maximum attention while using minimal space.



Creativity as the Key to Attention

A classic job advertisement can easily get lost in the crowd: There is too much information, too little emotion and hardly any visual stimuli. But that doesn't have to be the case. Through the targeted use of imagery, a clever claim and modern technologies such as QR codes, a message can be packaged in such a way that it catches the eye and is remembered.


Less is more: making room for the message

A big problem with many job advertisements is the attention to detail. Every qualification, every task and every company detail is shown - often at the expense of clarity. A QR code that leads directly to a detailed job description could make room for the essentials: a strong headline, emotional imagery and a clear call to action. This not only takes the load off the layout, but also directs the viewer's focus in a targeted manner.


Imagery: The Visual Anchor

Pictures say more than a thousand words - and this is especially true in advertising. A well-chosen image can arouse emotions, stir curiosity and make the viewer think. Combined with a catchy slogan, this creates a visual unit that stays in the mind for a long time. It is important that the image is not only nice to look at, but also supports the message of the advertisement.


The claim: Short, concise, memorable

The claim is the heart of a job advertisement. It should be short but memorable and at the same time convey the core message. Examples of effective claims could be:

  • “Become part of our team – your career starts here!”

  • “Your talent, our success.”

  • “More than just a job – a calling.”

  • etc


Conclusion: Finding the perfect balance

A successful job advertisement combines creativity, strategy and technology. By cleverly combining imagery, slogans and the use of a QR code, companies can not only save space but also create real eye-catchers.

The message remains clear: those who think outside the box create space for creativity – and for messages that stay in people’s minds.





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